GLO’s previous collaborations with Bosch Car Service helped guide our specialists in their creation of a website within Bosch guidelines, built to increase conversions through optimally crafted UX, and integrated SEO. Our combination of premium imagery with functional navigation and an integrated booking system resulted in the creation of a website truly reflective of the client’s specialisms – particularly their expertise in the realm of German cars.
With much of the client’s objective revolving around the targeting of a specific, local audience, SEO was the key to this digital marketing strategy’s success. Our search experts undertook extensive keyword and competitor research throughout the web development and design process, piecing together meta descriptions, titles, and content optimised to take advantage of high performance, relevant keywords and phrases, ensuring every aspect of the client’s website matched their desired client’s search intent.
In addition to this, our team of content specialists worked to produce an extensive set of search data-led FAQs answering highly searched questions surrounding German car servicing, tuning, and repair, built to bring in relevant leads not necessarily aware of the client’s business, or the service required. These FAQs, combined with our extensive SEO focused copywriting, have helped establish Bosch Auto Service as an online authority on the topic of German car servicing, boosting rankings, impressions, and conversions significantly.