Prior to teaming up with GLO’s web design and SEO specialists, B A Boyle’s online presence was relatively limited, with the majority of their work derived from word-of-mouth. We sought to change that, with the first step in our digital marketing plan being the creation and launch of a modern, SEO-driven website truly reflective of the standard of the client’s work, and built to perform. Our team ensured this improved platform implemented an effective user journey, taking valuable customers from search results to lead form using optimised content, simple navigation, call-to-action-buttons and an automated inquiry process, from the homepage to FAQs. This combination of SEO, CRO, and web design increased impressions and conversions dramatically.
Though we’re big fans of data and optimisation, our team know the importance of flawless visuals. Our inclusion of well-placed portfolio pieces and an extensive gallery of completed projects presented B A Boyle & Son as a highly competent business, producing outstanding work across a number of set tasks, from bespoke balconies to pool construction.
For those looking to increase their online presence, a beautifully designed website is nothing without optimisation. The impressive results of B A Boyle & Son’s campaign are an outstanding example of just how beneficial the combination of professional web design and SEO can be. Prior to launch, our specialists conducted extensive research, allowing for the creation of on-page content, meta titles, and descriptions built to target high performance, relevant keywords set to boost the client’s digital profile to new heights. This strategy, in addition to on-page SEO, backlinking, and optimising for a local market resulted in the site receiving 60x more average impressions within the first month of launch.