TO WEB DESIGN
Our SEO Web design service was developed in response to an influx of new SEO clients whose existing, under-optimised sites were a key aspect of their disappointing online performance. After hearing their stories, the GLO team set out to develop a comprehensive solution unlike any other
The result? A uniquely holistic approach to building and optimisation balancing a solid grounding in data with stunning visuals and outstanding functionality.
Our SEO copywriters integrate search data & CRO analysis to write outstanding content that ranks & converts!
CRO web designers bring your vision to life – working around the content to introduce UX-driven layouts that convert web visits into leads.
Our talented SEO web developers implement the CRO & UX-driven web designs with technical SEO, core vitals and ranking factors in mind.
By harnessing the power of data-driven insights, we employ every SEO tune-up from on-page, off-page and technical SEO to dominate in search.
The foundation of quality SEO web design is intelligent keyword research. We eliminate guesswork by using data-driven insights to establish keyword lists that combine user-intent, search volume, feasibility, and importantly, relevance.
With this search data and keyword research analysis, our SEO specialists create a bespoke sitemap proposal based on both the data and your service offering. If our data shows potential product or service opportunities that you may not currently be harnessing, we’ll run them by you too! Your sitemap will be the blueprint for creating a website tailored to your customers’ search intent.
After our proposed sitemap and quote are accepted, we dig deeper. Using a powerful combination of digital marketing expertise and revolutionary keyword finder tools, our team identifies the exact keywords and design elements behind your strongest competitors’ success.
Our thorough market exploration allows us to develop an enhanced level of insight, meaning we can develop a web build strategy designed to outperform your competitors from launch.
We’ll begin gathering information, access and assets from you we need to get started. We’ll then combine this with our in-depth competitor and market research and analysis before we determine the right angle for the copy and design.
All big ideas start small. Before taking the leap and SEO copywriting your site in its entirety, we ensure we’re on the right track in terms of tone of voice by producing a homepage draft.
This first step offers a key opportunity for SEO copywriting feedback and proactive discussions between your team and ours. Your opinions are invaluable to us both at this stage, and throughout the project.
Once we have the go-ahead for the homepage SEO copy, we will start designing your website. Before taking the leap and designing your website in its entirety, we ensure we’re on the right track by designing a homepage draft; complete with colour, optimised content, and imagery.
This first step offers a key opportunity for interactive design feedback and proactive discussions between your team and ours. Your design opinions are invaluable to us both at this stage, and throughout the project.
Once necessary edits have been made, and you’re happy with what you see on-screen, we move to further development.
Now, it’s full steam ahead. After your approval of the homepage draft design and content, our team’s core members come together to do what they do best.
Armed with an extensive keyword list and a strong strategy, our content production team gets to work. Using a powerful combination of experience, creativity, and analytical skill, they produce engaging, optimised content in line with your business’ unique character, and built to funnel visitors directly from search results to lead form.
Our talented developers work simultaneously to bring your vision to life – piecing together content as it rolls out to guide the creation of responsive pages, and the implementation of UX-driven layouts, plugins, accessibility features, design elements, colour, and imagery.
QA allows us to ensure all your new site meets our design standards, your requirements, and the needs of the user prior to launch. Throughout this process, our specialists complete a comprehensive review, checking that the site looks and functions correctly across a number of browsers and screen sizes, ensuring a smooth user experience for all visitors, and removing roadblocks to conversions.
Comprehensive testing before launch also eliminates any glitches in the functionality of your website, especially the key elements, such as booking systems, checkout or any contact forms.
The big moment has arrived!
At this stage, you’ll get to see your new website in full for the first time and provide feedback.
Using the InVision app, you’ll have the opportunity to explore a fully interactive prototype of your website, test the user experience, and leave targeted comments on specific elements at the click of a button. To keep the refinement process delay-free, we ask you to put all of your feedback forward in one go so that it can be actioned in one smooth sweep.
With your bespoke site in hand, our specialists begin on-page SEO. This critical process ensures that your website reads brilliantly, not only to your ideal customers but to search engines too!
Our arsenal of on-page SEO tactics includes strategic keyphrase implementation, heading hierarchy optimisation, link structure enhancement, rich media optimisation, Schema markup installation, snippet optimisation, and much more.
A number one ranking is the result of the sum of all parts of your website; so we pull out all the stops to ensure each element of it works harmoniously towards maximising your qualified organic traffic.
It’s launch day!
Before bringing your site to the web, our team undertakes a huge number of tasks including setting up redirects, submitting your sitemap to search engines, checking for broken links, and testing form submissions. After all, thorough QA is essential to a smooth process, and to ensure the maximum benefit in search! Don’t worry – you can sit back and relax whilst we handle every check, tweak, test, and fix.
After our checklist is complete, we’ll help celebrate with a social media post whilst watching your ranking rise.
Our revolutionary SEO-first process and return-on-investment focus truly breaks the mould, pulling newly-launched websites out of online limbo and into search results pages’ most coveted top spots. By harnessing the power of granular, data-driven insights, we employ strategically created rich media, engaging copy, and every tune-up needed from an on-page, off-page and technical SEO perspective to dominate in search and maximise conversions from the get-go.
Evolution and innovation are key to outperformance – and so, are a crucial element of every aspect of our work. Our unique SEO web design service seamlessly blends traditional techniques with out-of-the-box thinking to deliver visually beautiful and fully functional sites built not just to impress – but to achieve results beyond even the biggest of expectations.
We know a lot about standing out from the crowd. Our outstanding work is recognised in both our five-star reviews, and the awards we’ve won along the way. We’ve most recently been recognised as the UK’s top digital marketing agency for 2021 by Clutch – the world’s leading agency rating platform.
Making the internet a better place is a top priority for us. That’s why we’ve made our groundbreaking web design and SEO services as accessible as possible for all businesses – whether big, small, or somewhere in between. Our new interest-free flexible payment options offer the unique opportunity to spread the cost of your new build into up to 12 monthly payments.
Web design and digital marketing are integrative industries and processes, meaning, in our eyes, a holistic approach is the way to go. Our multidisciplinary strategy allows for the application of knowledge from individuals across all specialisms, and for the full consideration of your long-term digital marketing goals throughout the design and development process.
As our name suggests, we generate leads online, meaning we’re 100% paperless, however, our sustainability goes far beyond swapping letters for emails. We’ve worked tirelessly to ensure our services and their end products are delivered sustainably. In fact, we’re now accredited members of the SME Climate Hub, and are committed to change.
I approached GLO for a rebrand, website re-design and SEO package. Right from the start, I felt like a priority. The way the team look after their clients is top-notch and the culture runs through the entire organisation, there wasn’t any idea or extra request that wasn’t met with enthusiasm and I was always kept informed of where the project was at.
The quality of the website and brand that they have created for us is great. The website is beautiful and already ranking on the first page of Google searches, after less than a week! I could not recommend John and his team highly enough, and I can see us working with them for many years to come.
We have been using GLO for a couple of years now, ever since our SEO Web Design and we are still as pleased with their results as we were in the first few months. They communicate well, give sound advice and are extremely knowledgeable. I would recommend them to anyone looking to improve their ratings on the internet.
Our talented team know that optimised design is the key to online growth. Bring them on board, and they’ll work to drive the right traffic to the right places, generating leads and increasing conversions using a visually stunning bespoke site driven by data.